Over 20 years ago, we opened a small jewelry store in the heart of the Great Smoky Mountains. Beginning with only one showcase, fantastic prices, honesty, and hard work, we soon filled the entire shop. Not long after, the remodeling began. We knocked out walls to add an in-house jewerly repair and manufacturing department, as well as a larger showroom! Soon, we were shipping packages all over the country, and added a shipping and receiving department. Today, we wholesale directly to over 150 other jewerly stores in the Southeast - and we are still GROWING!